A Focus on Real-World Products and Services
Functional domain names apply to real-world products and services that are not precisely focused on the location and niche/profession like local domain names are. Stated another way, regarding a functional domain name, a person can immediately determine what the domain name is about simply by looking at the name of the domain.
Examples of Functional Domain Names
I would like to provide several examples of functional domain names in order to reduce as much confusion as possible. Having said this, here are more than a few illustrations of functional domain names:
It is clear from the above list, that functional domain names are nothing like some of the creative and esoteric domain names that have become brands such as Google.com, Snapchat.com, and Capezio.com. In fact, the first day these gigantic success stories were launched, I wonder if one person in a thousand had a clue what kind of products or services any of these domain names were associated with.
Obviously, the vast majority of functional domain names aren’t too “sexy” and “with it” mainly because they are so purposeful and straightforward. However, it is this level of practicality that gives them an instant sense of real-world functionality that people understand as soon as they hear the name. And in the world of the Internet, with hundreds of millions of active websites, clarity of thought and purpose are still meaningful concepts that provide a beacon of light and a rudder to a phenomenon that is often referred to as “the wild, wild West” of cyberspace.