What is a Local Domain Name?
To my way of seeing things, a local domain name includes the location + the profession or niche in the domain name. Not surprisingly, these local domains are especially attractive and relevant to small business owners who get almost all of their online inquiries, leads, and new customers via local search.
So, what does a local domain look like? For the answer to this question, take a look at the following examples of US domain names:
Popular Local Domain Names for Small Business Owners
When you are a small business owner and a part of a popular niche like attorneys, doctors, architects, accountants, HVAC, rehab, engineers, and IT, don’t be surprised if your specific local domain name is already registered by someone else for the 100 most populated cities in the US. And wait until you see the asking prices for these domain names. Yikes!
Indeed, do a search at GoDaddy Appraisals and consider the current asking prices for the following local domain names that are registered by someone else:
Current Domain Prices
Source: GoDaddy Appraisal
No matter how most small business owners may feel about local domain names, the fact is that these domain names are valuable assets for at least three reasons.
- First, since a domain name is necessary if the small business owner wants to build a website, a local domain name is an intelligent option if the owner wants his or her website to be found in the local search results in his or her favorite search engine.
- Second, a local domain name that is based on the location of the business AND the profession or niche makes sense to prospective customers who want to find such a small business via local search.
- Third, a local domain name is valuable because it can so easily and intimately be tied into the brand of the small business.