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If You Build It Will They Come?

Baseball Fields Are Not Online Businesses

The saying “if you build it, they will come” may apply to baseball fields, but does it apply to building an online business?

A Brick-and-Mortar Illustration

Let’s think this through with a brick-and-mortar example. You decide that you want to build the world’s best department store that will be stocked with the best and most products at the cheapest prices. But the $64,000 question is this: where are you going to build this department store? If you build it in the middle of the Sahara Desert, for instance, how will people find out about this store and how will they get there?

An Online Business Example

A similar situation exists online. For example, you decide that you want to build the world’s best online department store that will be stocked with the best and most products at the cheapest prices. A similar $64,000 question exists, namely, how will people find out about this store? With approximately 240 million active websites on the Internet today, how would your website be so different that it would stand out in this crowded online situation?

Organic Search Results

Here’s another consideration. When people do a search for a particular keyword phrase in their favorite search engine, there’s still only 10 organic search results on the first page of the major search engines. Again, how would you expect people to find you online under these circumstances?

The Bottom Line

No matter what blog or website or Facebook Group you want to build, you need to figure out how people are going to find your business or group online. If you can’t figure this out, then you might as well save your money and go into another entrepreneurial venture.

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