Local Searches on Google

In previous posts, I’ve mentioned the fact that nearly half of all searches on Google are for local information such as local products and services. Think about this for a moment. There are several billion searches done on Google every day and almost half of them are for local products and services. In a word, the enormity of this statistic is very difficult to grasp.

Local Searches Convert

The other day I was reading an online article by WebFX entitled Local SEO Statistics: 35+ Stats to Prove You Need a Local SEO Strategy and I discovered another statistic that’s also quite amazing: 80% of the local searches that get to a vendor’s blog or website will result in a conversion. Talk about an incentive for large and small business owners to master local search!

When you combine the above two local search statistics, it seems to make a lot of sense for business owners, especially those who are new, to register or buy a local domain name upon which to build a business website. Why? To state the obvious: if you don’t have a website, how can you begin to reap the benefits that local search provides?

How to Get the Word Out to New Business Owners?

In my business, however, the biggest problems I have with the above two statistics is this: how does a person get the word out to new business owners about the critical importance of using local search techniques and strategies to substantially bolster one’s business? In a related manner, how does a person inform new business owners about the importance of getting a quality local domain name for their business and for their website?